Triathlon

BRIEF: Pierre Munier is a seasoned triathlete with 15 years of experience. Drawing from his wealth of experience, he launched “Xperience Training,” a unique triathlon coaching service. Bringing together running, swimming, cycling, and PPG (Physical and General Preparation), his comprehensive program provides triathletes with all-encompassing preparation in one place.

As a passionate triathlete myself, working on his Instagram page has been fascinating. Being a triathlete, I could bring a valuable perspective by understanding the concerns and questions of beginner triathletes.

SERVICES: I was commissioned to manage Xperience Training’s Instagram page and create dynamic content tailored to its audience. I traveled to capture athletes in each discipline: at the Plan-les-Ouates pool, in La Grange garden, along the shores of Lake Geneva, and even in the studio. I brainstormed various video concepts to engage followers, such as tips and tricks for triathletes. Then, I established a monthly publication calendar and curated the featured images to achieve a modern and cohesive aesthetic.

DELIVERABLES:

• Monthly publication calendar
• 12-20 videos per 2-hour videoshoot
• 9 pre-scheduled posts per month